Wholesome Sweeteners introduces Organic Turbinado Sugar in U.S.

Wholesome Sweeteners Organic Turbinado Sugar is washed, raw-cane sugar made from 100 percent organic sugar cane grown in Brazil.

16/09/2004 Wholesome Sweeteners, the largest supplier of natural and organic products from around the world, has introduced the first and only Organic Turbinado Sugar in the United States. The launch of the Organic Turbinado was timed to coincide with the celebration in September of Organic Harvest Month in order to increase awareness of organic agriculture and the growing organic products industry.

Wholesome Sweeteners Organic Turbinado Sugar is washed, raw-cane sugar made from 100 percent organic sugar cane grown in Brazil. Turbinado sugar is made by crushing the freshly-cut sugar cane to squeeze out the juice - rich in molasses, vitamins and minerals. The cane juice is then evaporated to form a thick syrup, which is spun in a turbine to produce the large, sparkling, golden crystals. For this reason, this type of natural sugar is referred to as Turbinado sugar. This organic Turbinado sugar provides a smooth, mellow and rounded flavor in coffee and iced tea and it promises not to add a harsh, tannic sweetness.

Turbinado style sugar is the engine of the specialty sugar category in the United States with natural Turbinado products, such as Sugar in the Raw, Billington`s Demerara and Wholesome Sweeteners` Natural Turbinado, amounting to $40 to $45 million in annual sales.

Organic Turbinado is the perfect ingredient for the upcoming holiday celebrations and bakers and cooks can now use the Organic Turbinado as a one for one replacement for refined white and brown sugars in their favorite recipes.

Houston-based Wholesome Sweeteners is a majority owned subsidiary of the Billington Group, a major U.K. specialty food company, and supplies only the finest organic and natural products from socially and environmentally responsible manufacturers. Wholesome Sweeteners` range of 100 percent organic sugars, produced from 100% certified organic sugar cane, are the best selling range of organic sugars in the USA and Canada, and include: Organic Powdered Sugar; Organic Sugar; Organic Sucanat; Organic Blackstrap Molasses. Wholesome Sweeteners` range of Billington`s Unrefined All-Natural sugars include: Demerara Sugar; Milled Golden Cane Sugar; Light Brown Muscovado Sugar; Dark Brown Molasses Sugar; and Sugar Crystals.

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